Corporate Social Responsibility / Citizenship


WHY RENTABALLOONRACE FOR YOUR CSR PROJECT?

There are ten top reasons why the Rentaballoonrace.com Internet based platform is the ultimate method for your company to raise money for the house cause.

  1. Digitally links all global locations
  2. Encourages inter-site competition
  3. Guaranteed 100% eco-friendly
  4. Virtual balloons don’t kill wildlife
  5. Real local weather data
  6. Not gambling, no licence needed
  7. Little administrative effort
  8. Launch anywhere globally
  9. Great fun decorating your balloon
  10. Alter balloon parameters to help winning
  1. Digitally links all global locations
  2. Encourages inter-site competition
  3. Guaranteed 100% eco-friendly
  4. Virtual balloons don’t kill wildlife
  5. Real local weather data
  6. Not gambling, no licence needed
  7. Little administrative effort
  8. Launch anywhere globally
  9. Great fun decorating your balloon
  10. Alter balloon parameters to help winning

These ten top reasons plus others like major educational components are exactly why Corporate Social Responsibility (CSR) / Citizenship projects are now a major growth product for Rentaballoonrace.com. We’ve now run or are running races for global companies like Sodexo, a French multi-national operating extensively in the UK, Alexander Mann Solutions Marriott Hotels, Nationwide Bank, Ernst and Young, Cannock Council and US-centred Alexandra Work Wear.

So get in touch with us right now by telephoning Mike or Ross on +44 (0)1204 375500 or email sales@rentaballoonrace.com for a call back or information request

1. Ethical issues

CSR is a great platform for ethical corporate self-regulation being integrated into a business model. Good examples include

A major jewellry retailer having a strict policy not to use so-called conflict diamonds from Sierra Leone in West Africa. There locally mined diamonds are often used to barter or buy weapons for the ongoing civil war.

Coffee shops using only Fair Trade branded coffee – a strategy used extensively in Colombia and Bolivia to ensure coffee growers get good returns on their coffee beans and are not exploited by global coffee roasters such as Nestle or Douwe Egberts.

The global apparel industry struggles with the ethical dilemma created by the general public’s wish for cheap clothing fuelling the scandalous low labour rates, child exploitation and poor working conditions in Bangladesh and other low-cost producers.

2. Environmental Reasons

High on the list for business CSR practices are ones for environmental reasons such as IKEA’s use of wood only obtained from sustainable forests. This is direct contrast to the anarchic deforestation of the Amazon basin for hardwoods, a global scandal in need of urgent action.

Similarly, many industrial companies are interested in reducing their carbon footprint i.e. the amount of carbon dioxide released into the atmosphere as a result of their business activities.

Transport and logistics companies are well aware of this issue; for instance, the transport of construction materials accounted for approximately 30% of total emissions from the construction industry in England in 20101. Applying efficient logistics principles, such as back loading [not running lorries empty] helps reduce costs and un-necessary emissions.

3. Philanthropy

The third strand to CSR is philanthropy or organisational giving. The monies raised internally can be for a local / national charity or an internal foundation that does good things in their chosen community. And that money from the company, staff and clients / customers can be raised in a myriad of ways – from informal cupcake sales to organised virtual balloon races to designated charity branded products creating agreed margin contributions.

  • Superdrug, a major UK high-street retailer gave £2.5m in December 2016 to the Marie Curie cancer charity. This money was earned over 2 years from hundreds of small staff events and the profits from the sale of Marie Curie branded products.
  • Manchester United FC has a foundation which raises money for football coaching within local schools and youth football clubs.

4. Volunteering

Volunteering is the final strand to CSR business practice. It’s where a company’s staff donate their time to further a cause, express concern or highlight a serious issue in society. Typical examples include:

  • Bytenight; a rough, outdoor town centre sleepover that simulates the plight of the homeless. Managed by Action for Children, it’s raised a £1m in the last few years. It’s many volunteers are generally drawn from the UK’s IT sector www.bytenight.org.uk.
  • Slightly less tasking, charities like Make a Wish recruit volunteers to place and recover collecting tins placed in their local communities.

Overall, CSR strategies encourage a company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.

Proponents argue that corporations increase long-term profits by operating with a CSR perspective, as long as that perspective gels with its clients or consumers. Conversely, critics argue that CSR distracts from businesses' economic role i.e. to make profits for all stakeholders [staff and shareholders].

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